💪 EMPOWER YOUR CUSTOMERS TO SAVE OUR PLANET 💚
SHOW THAT YOUR BRAND IS PART OF THE SOLUTION – RUN A CAMPAIGN IN PLANET.Y VIRTUAL WORLD
PlanetY brings a fun & lightly rebel world focused on sustainability to the 2.5+ billions mobile gamers community and empowers them to save our planet’s climate & biodiversity - for real!
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Climate, biodiversity and sustainability are on the mind of billions of consumers - and they want action.
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2.5+ billions of consumers also engage in gaming and virtual worlds.
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BUT there is no virtual world focused on sustainability where consumers can be Heroes to save our planet.
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We bring PlanetY, a virtual world where Heroes play fun missions to protect a planet threatened by Oomers.
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The actions they take in the PlanetY virtual world is mirrored and creates real positive impact on Earth.
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For example, when Heroes earn points by planting trees or protecting wildlife in the game, for each point earned, money is transferred to one of our Nature Solutions Partners. This way, gamers have a positive impact in the real world!
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As a CMO, Brand owner or Sustainability manager, why should you care?
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Climate & biodiversity concerns are shifting buying patterns -> how do you engage with your audience on sustainability?
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Advertising gets expensive & less efficient: CPM lacks on active engagement; PPC is transactional; click fraud is a pain.
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New ways of connecting with your audience must be found: less about advertising, more about storytelling.
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With PlanetY, we enable Brands to activate their audience’s players in missions to save our planet:
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👉 Drives customer engagement.
👉 Enables brand storytelling.
👉 Accelerates social sharing.
👉 Provides you with key insights on branding in games & virtual worlds.
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